CES 2026: Why This Trade Show Is About to Be Absolutely Iconic (And We Need to Be There)

Okay, real talk—Las Vegas in January hits different when CES is in town. Sure, the Strip is always extra with its neon everything, but CES? That’s when Vegas becomes the actual center of the tech universe for four days straight (January 6-9, 2026, mark your calendars).

Here is our recap video from a previous CES trade show: CES 2024

This isn’t just another trade show where you collect branded stress balls and awkwardly network over lukewarm coffee. CES is the moment where the future gets its main character energy. Like, this is where billion-dollar handshake deals happen in hallway conversations and where some random startup in booth 47C drops the next iPhone killer.

The whole tech ecosystem shows up—and I mean everyone. Fortune 500 giants, scrappy startups still running on Red Bull and determination, influencers hunting for their next viral moment, and journalists ready to write the “this changes everything” story we’re all secretly hoping to stumble onto.

But Wait, There’s More (And It’s At The Sphere)

Plot twist: Lenovo just announced they’re doing their keynote inside The Sphere. You know, that massive glowing orb that makes you feel like you’re living in a sci-fi movie? Yeah, they’re turning it into their personal presentation space. The audacity. The vision. The absolute flex of it all.

If that doesn’t scream “we’re about to witness something iconic,” I don’t know what does.

The Numbers Don’t Lie (And They’re Kind of Insane)

Let’s talk receipts for a hot second:

141,000+ attendees last year (that’s bigger than most cities)
4,500+ exhibitors (RIP your step counter)
6,500 media creators and journalists (basically half of tech Twitter IRL)

This is the kind of scale where your booth neighbor could be the CEO of the next unicorn startup, and the person in line behind you at Starbucks might be scouting their next acquisition. The networking opportunities alone are unmatched.

Why Media Passes Are Actually Everything

Here’s the thing about CES media credentials—they’re not just fancy lanyards. They’re golden tickets to the parts of CES that attendees can only dream about. We’re talking front-row seats to keynotes, exclusive press events, and those behind-the-scenes moments that become the stories everyone’s talking about months later.

It’s access you literally cannot buy, no matter how deep your pockets are.

Enter The King’s Touch Creative (That’s Us, BTW)

Look, we’re not here to hype ourselves up unnecessarily, but we kind of know what we’re doing when it comes to trade show content. We don’t just show up with cameras and hope for the best—we architect entire content ecosystems.

Visual Storytelling That Actually Moves People: We’re creating everything from cinematic hero videos to those perfectly snackable social reels that make people stop scrolling mid-feed. The kind of content that works just as hard six months post-show as it does during CES week.

Lead Gen But Make It Content: Your booth gets people in the door, but our long-form storytelling? That’s what builds the trust that turns browsers into buyers. Then we slice and dice everything into platform-specific content that performs across LinkedIn (for the B2B crowd), TikTok (for Gen Z decision-makers who are absolutely a thing now), YouTube, Instagram—you get it.

Actually Strategic, Actually Agile: We’re not just content creators; we’re content strategists who happen to be really, really good with cameras. We get your narrative, we understand your goals, and we deliver polished, professional assets faster than you’d think possible.

The bottom line? We don’t just help you attend CES. We help you absolutely dominate it.

Picture This: Us at CES 2026

Imagine Roberta and me moving through CES like we belong there (because we do). We’re the team that somehow ends up backstage at The Sphere, catching those quiet moments between the chaos. We’re getting the insider access that comes from years of building relationships in this space.

No stress, no drama, just that quiet confidence that comes from knowing we’re about to create something special together.

We Bring Heart AND Hustle: Every single frame we capture reflects genuine care for your story and strategic awareness of where that content needs to perform. This isn’t just documentation—it’s art with a marketing degree.

We’re Your Trusted Creative Partners: We’ve done CES before, and our previous work speaks for itself. We’re not just promising great content; we’re delivering on a proven track record of turning trade show moments into marketing gold.

The Real Talk Section

CES 2026 isn’t just another industry event—it’s the industry event. It’s where the digital and physical worlds don’t just meet; they have a full-on collision under those iconic Vegas lights. Add in Lenovo’s Sphere keynote situation, and we’re looking at a moment that stretches way beyond typical trade show content.

Let The King’s Touch Creative be the creative team that captures your CES narrative in all its chaotic, brilliant glory. We’re talking about content that doesn’t just document the moment—it amplifies it, extends it, and makes sure your story gets the lasting impact it deserves.